Dedicated Mobile Food Order Platform vs Marketplaces such as mobile apps from UberEats, GrubHub, DoorDash, etc.
Platform vs Marketplace
When you’re building an online presence, consider the different options available to you regarding eCommerce marketplaces offered by companies like UberEATS, GrubHub and others vs a dedicated mobile food order platform. Both have their own pros and cons that can make them better suited for one person or business than another.
Traction & Visibility
The first difference is that a dedicated mobile food order platform runs on your own domain name or your business name — that’s not an option with marketplaces. A marketplace like UberEats or GrubHub has its own URL and checkout process, so it’s highly unlikely customers will either see or register a brand when they order food from a marketplace.
This may get traffic from people searching for your restaurant on Google or typing in your restaurant domain name, but most of the buyers will come through the marketplace itself, as a result, helping the marketplace get more traction and traffic through your brand.
Online marketplaces sure do help a brand’s products get more visibility, but it also means more competition and less profit for the restaurant.
A Large Customer Base vs Profit Margin
Marketplaces can always be a good first step for a local or multi-location restaurant, benefitting from access to a larger customer base as well as greater visibility for the restaurant.
However, an online food order marketplace is simply another platform that connects consumers and restaurants while also facilitating transactions between them. The restaurant’s menu is featured alongside those of other restaurants on a single mobile app, with the marketplace owner (UberEats, GrubHub, etc.) receiving a commission on each sale.
Though online marketplaces allow for a lot of flexibility in terms of payment methods and delivery options, they’re not always convenient for customers.
With a dedicated food order platform, a restaurant can create a personalized food order experience, customized according to their customer’s needs, easy to use and navigate, as well as ensure everything from menu options to quality standards is exactly what their customers want.
There are plenty of features they can add, which include order management, repeat orders, push notifications, or any other tools that make ordering food online simpler and easier for potential customers.
Advantages of a DevourNow custom mobile food order app
Marketplaces can always be a good first step for a local or multi-location restaurant, benefitting from access to a larger customer base as well as greater visibility for the restaurant.
However, an online food order marketplace is simply another platform that connects consumers and restaurants while also facilitating transactions between them. The restaurant’s menu is featured alongside those of other restaurants on a single mobile app, with the marketplace owner (UberEats, GrubHub, etc.) receiving a commission on each sale.
Though online marketplaces allow for a lot of flexibility in terms of payment methods and delivery options, they’re not always convenient for customers.
With a dedicated food order platform, a restaurant can create a personalized food order experience, customized according to their customer’s needs, easy to use and navigate, as well as ensure everything from menu options to quality standards is exactly what their customers want.
There are plenty of features they can add, which include order management, repeat orders, push notifications or any other tools that make ordering food online simpler and easier for potential customers.
Want to know how you can get your own custom mobile app for your restaurant for only $49/month? Why not talk to one of the experts on our sales team to learn how easy and affordable it is!
